How machines choose what people buy.

Field notes on AI commerce: agentic shopping, AI search, and the product data that decides what gets recommended.

Shopper

Wide-fit running shoes under $150, in stock in the EU, well reviewed

  1. 01Strata 4
    price
    $139
    width
    wide
    EU stock
    yes
    rating
    4.6
    #1 · recommended
  2. 02Velo Run
    price
    $179
    width
    wide
    EU stock
    yes
    rating
    4.7
    price $179
  3. 03Kite LT
    price
    $119
    width
    —
    EU stock
    yes
    rating
    4.5
    no width given
  4. 04Arc 2
    price
    $129
    width
    wide
    EU stock
    no
    rating
    4.4
    not stocked in EU
  5. 05Tempo W
    price
    $145
    width
    wide
    EU stock
    yes
    rating
    4.4
    #2
  6. 06Moto 9
    price
    $99
    width
    regular
    EU stock
    yes
    rating
    4.2
    regular fit only
  7. 07Fen Trail
    price
    —
    width
    wide
    EU stock
    yes
    rating
    4.3
    no price in feed
  8. 08Drift 3
    price
    $112
    width
    wide
    EU stock
    yes
    rating
    3.1
    rated 3.1
  9. 09Pace One
    price
    $149
    width
    wide
    EU stock
    yes
    rating
    4.5
    #3
  10. 10Halo 5
    price
    $135
    width
    wide
    EU stock
    yes
    rating
    —
    no reviews
  11. 11Sora
    price
    $162
    width
    regular
    EU stock
    yes
    rating
    4.8
    price $162
  12. 12Ridge X
    price
    $128
    width
    wide
    EU stock
    pre-order
    rating
    4.2
    pre-order only
  13. 13Coast
    price
    $108
    width
    —
    EU stock
    yes
    rating
    4.0
    no width given
  14. 14Nimbus Q
    price
    $151
    width
    wide
    EU stock
    yes
    rating
    4.6
    price $151
  15. 15Lark 2
    price
    $118
    width
    narrow
    EU stock
    yes
    rating
    4.3
    narrow fit only
  16. 16Tern
    price
    $139
    width
    wide
    EU stock
    yes
    rating
    3.6
    rated 3.6
16considered
3recommended
1bought
Every product cut lacks a detail the shopper asked for or the feed left out.

Latest field notes

All 26 articles
AI Commerce

What Is Agentic Commerce? A Practical Guide to AI Commerce and AI Shopping Agents

Agentic commerce is shopping where an AI agent does the searching, the comparing and sometimes the buying. Here is what it means as of October 2026, who actually runs these agents, and what changes for brands and sellers.

Kris KrokosFebruary 12, 2026 · 9 min read

The archive

  1. 01
    Product Feed Optimization for AI Agents: The Field-by-Field Guide

    Product feed optimization for AI agents: the fields Google, ChatGPT and Shopify Catalog use, how to keep feeds, markup and listings in sync, plus a checklist.

    Product Data and Catalogs
    Jakub Riegel
  2. 02
    Meta Muse for Brands: How Muse Shops and How to Get Picked

    Meta Muse explained for brands: what the AI agent does, how it shops and pays (Link, Shop Pay, PayPal), why Amazon blocks it, and how to get products picked.

    AI Shopping Agents
    Kris Krokos
  3. 03
    How to Get Your Products Into ChatGPT Shopping (2026)

    How to get listed in ChatGPT shopping in 2026: the product feed, chatgpt.com/merchants, OAI-SearchBot and robots.txt, Shopify Catalog, and what to optimize.

    AI Search & Discovery
    Kris Krokos
  4. 04
    GEO vs SEO for Ecommerce: What Changes and What Doesn't

    GEO vs SEO for ecommerce: a side-by-side table of ranking units, signals, measurement and content, where the two overlap, and what to change first.

    AI Search & Discovery
    Kris Krokos
  5. 05
    GEO for Ecommerce: How to Get Your Products Recommended by AI

    GEO for ecommerce, step by step: product data, schema markup, feeds to Google and OpenAI, AI crawler access, third-party citations, and how to measure it.

    AI Search & Discovery
    Kris Krokos
  6. 06
    Amazon Listing Optimization for AI Shoppers (2026 Guide)

    Amazon listing optimization for 2026: titles, bullets, attributes, variations, images, A+, reviews and backend fields, and how Alexa for Shopping reads them.

    Retail Platforms & Marketplaces
    Kris Krokos
  7. 07
    AI Visibility Tools for Ecommerce, Compared (2026)

    AI visibility tools for ecommerce compared: what Profound, Peec AI, Ahrefs, Semrush, Otterly and others track, their public prices, and a free checker method.

    AI Search & Discovery
    Kris Krokos
  8. 08
    AI Shopping Assistants Compared (2026): A Merchant's Guide

    AI shopping assistants compared for merchants: Alexa for Shopping, ChatGPT, Gemini, Perplexity, Muse, Copilot and Sparky. Data sources, checkout, eligibility.

    AI Shopping Agents
    Raffy Kumruyan
  9. 09
    AI Commerce News: What Changed This Week (and This Year)

    AI commerce news, updated weekly: agentic commerce, ChatGPT shopping, Alexa for Shopping (ex-Rufus), Google UCP and Meta Muse, and what each means for sellers.

    AI Commerce
    Kris Krokos
  10. 10
    ACP vs UCP vs AP2: The Agentic Commerce Protocols Compared

    What is the Agentic Commerce Protocol, and how do ACP, Google's UCP and AP2 differ? A neutral comparison of owners, scope, status and merchant work.

    AI Shopping Agents
    Jakub Riegel
  11. 11
    AI Commerce Audit: How to Prepare Your eCommerce Business for AI-Driven Shopping

    Learn what an AI commerce audit is, why it matters, and how eCommerce brands can prepare their data, systems, and operations for AI-driven shopping.

    AI Commerce
    Kris Krokos
  12. 12
    AI Commerce Playbook for Amazon Sellers (2026 Edition)

    A practical AI commerce playbook for Amazon sellers in 2026. Learn how AI shopping assistants change product discovery, listings, ads, reviews, and ranking strategy.

    Retail Platforms & Marketplaces
    Jakob Wolitzki
  13. 13
    Why AI Will Break Marketplace Rankings First

    AI-driven shopping will disrupt marketplace rankings before Google SEO. Learn why Amazon and marketplaces will change first—and what sellers must do next.

    Retail Platforms & Marketplaces
    Kris Krokos
  14. 14
    AI Visibility for Marketplace Sellers: The 2026 Checklist

    A practical 2026 checklist for marketplace sellers to improve AI visibility. Learn how AI-driven discovery impacts Amazon rankings, product data, reviews, and selection.

    Retail Platforms & Marketplaces
    Jakob Wolitzki
  15. 15
    Catalog Hygiene: The Silent Growth Lever in AI Commerce

    Catalog hygiene is becoming a competitive advantage in AI commerce. Learn how clean product data, attributes, and variants improve AI visibility, conversion, and growth in 2026.

    Product Data and Catalogs
    Kris Krokos
  16. 16
    How Alexa for Shopping evaluates a listing: AI listing optimization after Rufus

    Amazon listing optimization for AI after Rufus: what Alexa for Shopping reads, what COSMO is, what Amazon has confirmed and what to fix first.

    Retail Platforms & Marketplaces
    Kris Krokos
  17. 17
    Alexa for Shopping vs Amazon search: what actually changes

    Alexa for Shopping, formerly Amazon Rufus, now lives in the Amazon search bar. How it differs from classic search and what sellers should change.

    Retail Platforms & Marketplaces
    Jakob Wolitzki
  18. 18
    Amazon Rufus is now Alexa for Shopping: what sellers need to know

    Amazon Rufus was renamed Alexa for Shopping on May 13, 2026. What changed, what Amazon has confirmed, and what sellers should fix in their listings now.

    Product Data and Catalogs
    Kris Krokos
  19. 19
    Why Messy Product Catalogs Fail in AI Commerce

    Messy product catalogs kill AI visibility. Learn why AI shopping assistants exclude inconsistent listings, variants, and attributes, and how to fix your catalog for 2026.

    Product Data and Catalogs
    Kris Krokos
  20. 20
    Product Attributes Explained: Why AI Depends on Structured Data

    Product attributes are the foundation of AI commerce. Learn why structured data, consistent attributes, and clean variants determine AI visibility and recommendations in 2026.

    Product Data and Catalogs
    Jakob Wolitzki
  21. 21
    AI Search Is Replacing eCommerce SEO: What Brands Need to Know

    AI search is changing how products are discovered online. Learn how AI-powered search impacts eCommerce SEO, product visibility, and buying decisions.

    AI Search & Discovery
    Kris Krokos
  22. 22
    AISell: AI Commerce Knowledge Hub for Product Discovery & AI Search

    AISell is an AI commerce research platform covering AI search, agentic shopping, product discovery, and structured data strategies for eCommerce brands and marketplace sellers.

    AI Commerce
    Kris Krokos

Written by people who build it

AISell is where the team behind Deltologic, a marketplace engineering house, and DataDoe, the Amazon data layer for AI agents, writes down what it learns from catalogs, feeds and AI systems in production.

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