Not theory. Field notes.
AI is quietly reshaping how products are discovered, evaluated, and purchased, often before brands even realize it is happening. AISell exists to document, explain, and decode this shift, focusing on how AI influences commerce long before a human clicks “Buy”.
What we focus on
We write for operators, founders, and teams who want to understand how AI actually changes eCommerce mechanics.
- 01AI fundamentals
How AI systems change product discovery, comparison, and buying behavior across eCommerce and marketplaces.
- 02Product data and AI visibility
Why structured data, attributes, and catalogs determine whether AI systems can understand and recommend your products.
- 03AI systems in the wild
Practical analysis of real platforms, from marketplaces to AI shopping agents, and how they evaluate brands and listings.
Built by practitioners, not commentators
AISell is built by the team behind Deltologic and DataDoe, companies working directly with eCommerce brands on AI audits, data infrastructure, and automation strategy. AISell is where we share what we learn publicly: patterns, failures, edge cases, and emerging rules of AI-mediated commerce.
- AI readiness audits for eCommerce operations
- Product data structuring for AI discovery
- Internal AI tooling and workflow automation
- Experimentation with AI-driven decision systems
Kris Krokos
Jakob Wolitzki
Jakub Riegel
Raffy Kumruyan